Audience map
Where Adventure Key's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KD/clickIntensity
KWD 0.916KWD 0.404
Darker = better (lower CPC)
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.009 | 27 | 0 | 0% | — |
| Jahra | KWD 3.229 | 11,634 | 8 | 0.04% | KWD 0.404 |
| Hawalli | KWD 8.797 | 30,460 | 18 | 0.03% | KWD 0.489 |
| Capital | KWD 6.103 | 21,790 | 12 | 0.03% | KWD 0.509 |
| Ahmadi | KWD 15.499 | 52,723 | 27 | 0.03% | KWD 0.574 |
| Farwaniya | KWD 10.020 | 33,436 | 17 | 0.03% | KWD 0.589 |
| Mubarak Al-Kabeer | KWD 1.832 | 6,290 | 2 | 0.02% | KWD 0.916 |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.000 | 1 | 0 | 0% | — |
| 18-24 | KWD 9.815 | 30,947 | 20 | 0.03% | KWD 0.491 |
| 35-44 | KWD 8.080 | 29,299 | 16 | 0.03% | KWD 0.505 |
| 25-34 | KWD 23.200 | 79,106 | 43 | 0.03% | KWD 0.540 |
| 65+ | KWD 0.566 | 1,811 | 1 | 0.03% | KWD 0.566 |
| 45-54 | KWD 2.738 | 10,156 | 3 | 0.02% | KWD 0.913 |
| 55-64 | KWD 1.089 | 3,826 | 1 | 0.02% | KWD 1.089 |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| unknown | KWD 0.058 | 292 | 0 | 0% | — |
| male | KWD 38.578 | 130,659 | 73 | 0.03% | KWD 0.528 |
| female | KWD 6.852 | 24,060 | 11 | 0.03% | KWD 0.623 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 0.532 | KWD 0.557 | KWD 0.540 | KWD 0.743 | KWD 0.832 | KWD 0.570 | KWD 0.287 |
| Capital | KWD 0.500 | KWD 0.524 | KWD 0.507 | KWD 0.711 | KWD 0.799 | KWD 0.537 | KWD 0.254 |
| Farwaniya | KWD 0.540 | KWD 0.564 | KWD 0.547 | KWD 0.751 | KWD 0.839 | KWD 0.578 | KWD 0.295 |
| Hawalli | KWD 0.490 | KWD 0.514 | KWD 0.497 | KWD 0.701 | KWD 0.789 | KWD 0.527 | KWD 0.244 |
| Jahra | KWD 0.447 | KWD 0.472 | KWD 0.454 | KWD 0.658 | KWD 0.746 | KWD 0.485 | KWD 0.202 |
| Mubarak Al-Kabeer | KWD 0.703 | KWD 0.728 | KWD 0.711 | KWD 0.914 | KWD 1.003 | KWD 0.741 | KWD 0.458 |
| Unknown | KWD 0.245 | KWD 0.270 | KWD 0.253 | KWD 0.456 | KWD 0.545 | KWD 0.283 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 0.598 | KWD 0.551 | KWD 0.287 |
| Capital | KWD 0.566 | KWD 0.519 | KWD 0.254 |
| Farwaniya | KWD 0.606 | KWD 0.559 | KWD 0.295 |
| Hawalli | KWD 0.556 | KWD 0.509 | KWD 0.244 |
| Jahra | KWD 0.513 | KWD 0.466 | KWD 0.202 |
| Mubarak Al-Kabeer | KWD 0.770 | KWD 0.722 | KWD 0.458 |
| Unknown | KWD 0.311 | KWD 0.264 | KWD 0.000 |