Audience map
Where Adventure Key's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KDIntensity
KWD 1.832KWD 15.499
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 15.499 | 52,723 | 27 | 0.03% | KWD 0.574 |
| Farwaniya | KWD 10.020 | 33,436 | 17 | 0.03% | KWD 0.589 |
| Hawalli | KWD 8.797 | 30,460 | 18 | 0.03% | KWD 0.489 |
| Capital | KWD 6.103 | 21,790 | 12 | 0.03% | KWD 0.509 |
| Jahra | KWD 3.229 | 11,634 | 8 | 0.04% | KWD 0.404 |
| Mubarak Al-Kabeer | KWD 1.832 | 6,290 | 2 | 0.02% | KWD 0.916 |
| Unknown | KWD 0.009 | 27 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 23.200 | 79,106 | 43 | 0.03% | KWD 0.540 |
| 18-24 | KWD 9.815 | 30,947 | 20 | 0.03% | KWD 0.491 |
| 35-44 | KWD 8.080 | 29,299 | 16 | 0.03% | KWD 0.505 |
| 45-54 | KWD 2.738 | 10,156 | 3 | 0.02% | KWD 0.913 |
| 55-64 | KWD 1.089 | 3,826 | 1 | 0.02% | KWD 1.089 |
| 65+ | KWD 0.566 | 1,811 | 1 | 0.03% | KWD 0.566 |
| Unknown | KWD 0.000 | 1 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 38.578 | 130,659 | 73 | 0.03% | KWD 0.528 |
| female | KWD 6.852 | 24,060 | 11 | 0.03% | KWD 0.623 |
| unknown | KWD 0.058 | 292 | 0 | 0% | — |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 3.344 | KWD 7.905 | KWD 2.753 | KWD 0.933 | KWD 0.371 | KWD 0.193 | KWD 0.000 |
| Capital | KWD 1.317 | KWD 3.112 | KWD 1.084 | KWD 0.367 | KWD 0.146 | KWD 0.076 | KWD 0.000 |
| Farwaniya | KWD 2.162 | KWD 5.111 | KWD 1.780 | KWD 0.603 | KWD 0.240 | KWD 0.125 | KWD 0.000 |
| Hawalli | KWD 1.898 | KWD 4.487 | KWD 1.563 | KWD 0.530 | KWD 0.211 | KWD 0.109 | KWD 0.000 |
| Jahra | KWD 0.697 | KWD 1.647 | KWD 0.574 | KWD 0.194 | KWD 0.077 | KWD 0.040 | KWD 0.000 |
| Mubarak Al-Kabeer | KWD 0.395 | KWD 0.934 | KWD 0.325 | KWD 0.110 | KWD 0.044 | KWD 0.023 | KWD 0.000 |
| Unknown | KWD 0.002 | KWD 0.005 | KWD 0.002 | KWD 0.001 | KWD 0.000 | KWD 0.000 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 2.335 | KWD 13.144 | KWD 0.020 |
| Capital | KWD 0.919 | KWD 5.175 | KWD 0.008 |
| Farwaniya | KWD 1.509 | KWD 8.498 | KWD 0.013 |
| Hawalli | KWD 1.325 | KWD 7.460 | KWD 0.011 |
| Jahra | KWD 0.486 | KWD 2.738 | KWD 0.004 |
| Mubarak Al-Kabeer | KWD 0.276 | KWD 1.554 | KWD 0.002 |
| Unknown | KWD 0.001 | KWD 0.008 | KWD 0.000 |