Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · KD/clickIntensity
KWD 0.714KWD 0.214
Darker = better (lower CPC)
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.200 | 589 | 0 | 0% | — |
| Mubarak Al-Kabeer | KWD 55.056 | 67,613 | 257 | 0.11% | KWD 0.214 |
| Hawalli | KWD 205.748 | 231,170 | 695 | 0.07% | KWD 0.296 |
| Capital | KWD 137.040 | 174,413 | 426 | 0.07% | KWD 0.322 |
| Farwaniya | KWD 202.633 | 220,600 | 330 | 0.03% | KWD 0.614 |
| Jahra | KWD 68.212 | 87,210 | 107 | 0.03% | KWD 0.637 |
| Ahmadi | KWD 285.778 | 307,778 | 400 | 0.03% | KWD 0.714 |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Unknown | KWD 0.025 | 86 | 0 | 0% | — |
| 35-44 | KWD 250.837 | 196,829 | 828 | 0.07% | KWD 0.303 |
| 25-34 | KWD 521.991 | 357,530 | 1,241 | 0.05% | KWD 0.421 |
| 45-54 | KWD 69.249 | 72,283 | 73 | 0.02% | KWD 0.949 |
| 55-64 | KWD 16.418 | 24,089 | 12 | 0.01% | KWD 1.368 |
| 65+ | KWD 7.182 | 10,142 | 5 | 0.01% | KWD 1.436 |
| 18-24 | KWD 88.966 | 126,361 | 56 | 0.01% | KWD 1.589 |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| female | KWD 220.812 | 194,071 | 1,488 | 0.18% | KWD 0.148 |
| unknown | KWD 1.788 | 1,985 | 2 | 0.02% | KWD 0.894 |
| male | KWD 732.068 | 597,490 | 725 | 0.02% | KWD 1.010 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | KWD 1.152 | KWD 0.568 | KWD 0.509 | KWD 0.832 | KWD 1.041 | KWD 1.075 | KWD 0.357 |
| Capital | KWD 0.955 | KWD 0.371 | KWD 0.312 | KWD 0.635 | KWD 0.845 | KWD 0.879 | KWD 0.161 |
| Farwaniya | KWD 1.101 | KWD 0.517 | KWD 0.458 | KWD 0.781 | KWD 0.991 | KWD 1.025 | KWD 0.307 |
| Hawalli | KWD 0.942 | KWD 0.358 | KWD 0.299 | KWD 0.622 | KWD 0.832 | KWD 0.866 | KWD 0.148 |
| Jahra | KWD 1.113 | KWD 0.529 | KWD 0.470 | KWD 0.793 | KWD 1.003 | KWD 1.037 | KWD 0.319 |
| Mubarak Al-Kabeer | KWD 0.901 | KWD 0.317 | KWD 0.259 | KWD 0.581 | KWD 0.791 | KWD 0.825 | KWD 0.107 |
| Unknown | KWD 0.794 | KWD 0.210 | KWD 0.151 | KWD 0.474 | KWD 0.684 | KWD 0.718 | KWD 0.000 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | KWD 0.431 | KWD 0.862 | KWD 0.804 |
| Capital | KWD 0.235 | KWD 0.666 | KWD 0.608 |
| Farwaniya | KWD 0.381 | KWD 0.812 | KWD 0.754 |
| Hawalli | KWD 0.222 | KWD 0.653 | KWD 0.595 |
| Jahra | KWD 0.393 | KWD 0.824 | KWD 0.766 |
| Mubarak Al-Kabeer | KWD 0.181 | KWD 0.612 | KWD 0.554 |
| Unknown | KWD 0.074 | KWD 0.505 | KWD 0.447 |