Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions · %Intensity
0.04%0.19%
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Mubarak Al-Kabeer | KWD 26.768 | 28,517 | 189 | 0.19% | KWD 0.142 |
| Hawalli | KWD 102.554 | 126,033 | 502 | 0.11% | KWD 0.204 |
| Capital | KWD 69.411 | 94,354 | 307 | 0.1% | KWD 0.226 |
| Farwaniya | KWD 102.021 | 125,543 | 248 | 0.05% | KWD 0.411 |
| Jahra | KWD 33.688 | 47,568 | 81 | 0.05% | KWD 0.416 |
| Ahmadi | KWD 149.982 | 189,458 | 295 | 0.04% | KWD 0.508 |
| Unknown | KWD 0.086 | 225 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 35-44 | KWD 125.511 | 128,272 | 594 | 0.11% | KWD 0.211 |
| 25-34 | KWD 257.751 | 251,455 | 905 | 0.07% | KWD 0.285 |
| 45-54 | KWD 35.612 | 48,264 | 56 | 0.03% | KWD 0.636 |
| 18-24 | KWD 52.335 | 81,817 | 54 | 0.02% | KWD 0.969 |
| 55-64 | KWD 9.148 | 15,502 | 9 | 0.02% | KWD 1.016 |
| 65+ | KWD 4.145 | 6,510 | 4 | 0.02% | KWD 1.036 |
| Unknown | KWD 0.009 | 43 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| female | KWD 120.148 | 115,957 | 1,078 | 0.27% | KWD 0.111 |
| male | KWD 363.508 | 406,755 | 543 | 0.03% | KWD 0.669 |
| unknown | KWD 0.855 | 1,198 | 1 | 0.02% | KWD 0.855 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | 0.03% | 0.06% | 0.07% | 0.04% | 0.03% | 0.03% | 0.02% |
| Capital | 0.06% | 0.09% | 0.11% | 0.07% | 0.06% | 0.06% | 0.05% |
| Farwaniya | 0.03% | 0.06% | 0.08% | 0.04% | 0.03% | 0.03% | 0.02% |
| Hawalli | 0.06% | 0.09% | 0.11% | 0.07% | 0.06% | 0.06% | 0.06% |
| Jahra | 0.03% | 0.06% | 0.08% | 0.04% | 0.03% | 0.03% | 0.02% |
| Mubarak Al-Kabeer | 0.11% | 0.13% | 0.15% | 0.11% | 0.11% | 0.1% | 0.1% |
| Unknown | 0.01% | 0.04% | 0.06% | 0.02% | 0.01% | 0.01% | 0% |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | 0.16% | 0.03% | 0.03% |
| Capital | 0.19% | 0.06% | 0.06% |
| Farwaniya | 0.16% | 0.04% | 0.04% |
| Hawalli | 0.19% | 0.07% | 0.07% |
| Jahra | 0.16% | 0.04% | 0.04% |
| Mubarak Al-Kabeer | 0.23% | 0.11% | 0.11% |
| Unknown | 0.14% | 0.01% | 0.01% |
