Audience map

Where Zain Kuwait's reach + spend lands across Kuwait.

Kuwait by governorate

7 regions · %
Jahra0.05%Capital0.1%Farwaniya0.05%Hawalli0.11%Mubarak Al-Kabeer0.19%Ahmadi0.04%
Intensity
0.04%0.19%
regionSpendReachClicksCTRCPC
Mubarak Al-KabeerKWD 26.76828,5171890.19%KWD 0.142
HawalliKWD 102.554126,0335020.11%KWD 0.204
CapitalKWD 69.41194,3543070.1%KWD 0.226
FarwaniyaKWD 102.021125,5432480.05%KWD 0.411
JahraKWD 33.68847,568810.05%KWD 0.416
AhmadiKWD 149.982189,4582950.04%KWD 0.508
UnknownKWD 0.08622500%

Age band

ageSpendReachClicksCTRCPC
35-44KWD 125.511128,2725940.11%KWD 0.211
25-34KWD 257.751251,4559050.07%KWD 0.285
45-54KWD 35.61248,264560.03%KWD 0.636
18-24KWD 52.33581,817540.02%KWD 0.969
55-64KWD 9.14815,50290.02%KWD 1.016
65+KWD 4.1456,51040.02%KWD 1.036
UnknownKWD 0.0094300%

Gender

genderSpendReachClicksCTRCPC
femaleKWD 120.148115,9571,0780.27%KWD 0.111
maleKWD 363.508406,7555430.03%KWD 0.669
unknownKWD 0.8551,19810.02%KWD 0.855

Region × age estimate

Estimated joint distribution from marginals × spend share.

18-2425-3435-4445-5455-6465+Unknown
Ahmadi
0.03%
0.06%
0.07%
0.04%
0.03%
0.03%
0.02%
Capital
0.06%
0.09%
0.11%
0.07%
0.06%
0.06%
0.05%
Farwaniya
0.03%
0.06%
0.08%
0.04%
0.03%
0.03%
0.02%
Hawalli
0.06%
0.09%
0.11%
0.07%
0.06%
0.06%
0.06%
Jahra
0.03%
0.06%
0.08%
0.04%
0.03%
0.03%
0.02%
Mubarak Al-Kabeer
0.11%
0.13%
0.15%
0.11%
0.11%
0.1%
0.1%
Unknown
0.01%
0.04%
0.06%
0.02%
0.01%
0.01%
0%

Region × gender estimate

Estimated joint distribution from marginals × spend share.

femalemaleunknown
Ahmadi
0.16%
0.03%
0.03%
Capital
0.19%
0.06%
0.06%
Farwaniya
0.16%
0.04%
0.04%
Hawalli
0.19%
0.07%
0.07%
Jahra
0.16%
0.04%
0.04%
Mubarak Al-Kabeer
0.23%
0.11%
0.11%
Unknown
0.14%
0.01%
0.01%