Audience map

Where Zain Kuwait's reach + spend lands across Kuwait.

Kuwait by governorate

7 regions · %
Jahra0.02%Capital0.03%Farwaniya0.02%Hawalli0.04%Mubarak Al-Kabeer0.04%Ahmadi0.02%
Intensity
0.02%0.04%
regionSpendReachClicksCTRCPC
Mubarak Al-KabeerKWD 42.16870,788890.04%KWD 0.474
HawalliKWD 143.746219,8592660.04%KWD 0.540
CapitalKWD 91.170158,4051520.03%KWD 0.600
JahraKWD 51.49384,558590.02%KWD 0.873
FarwaniyaKWD 145.047223,2711570.02%KWD 0.924
AhmadiKWD 193.550289,1032050.02%KWD 0.944
UnknownKWD 0.16057500%

Age band

ageSpendReachClicksCTRCPC
35-44KWD 166.514199,7442880.03%KWD 0.578
25-34KWD 366.502382,3275240.03%KWD 0.699
18-24KWD 73.468144,072870.02%KWD 0.844
65+KWD 4.95110,66330.01%KWD 1.650
45-54KWD 44.55171,723230.01%KWD 1.937
55-64KWD 11.32624,58130%KWD 3.775
UnknownKWD 0.0258000%

Gender

genderSpendReachClicksCTRCPC
femaleKWD 144.037200,4704730.07%KWD 0.305
unknownKWD 1.3322,09520.03%KWD 0.666
maleKWD 521.966630,0614530.02%KWD 1.152

Region × age estimate

Estimated joint distribution from marginals × spend share.

18-2425-3435-4445-5455-6465+Unknown
Ahmadi
0.02%
0.02%
0.03%
0.01%
0.01%
0.02%
0.01%
Capital
0.03%
0.03%
0.03%
0.02%
0.02%
0.02%
0.02%
Farwaniya
0.02%
0.02%
0.03%
0.01%
0.01%
0.02%
0.01%
Hawalli
0.03%
0.03%
0.03%
0.02%
0.02%
0.02%
0.02%
Jahra
0.02%
0.02%
0.03%
0.02%
0.01%
0.02%
0.01%
Mubarak Al-Kabeer
0.03%
0.03%
0.04%
0.03%
0.02%
0.03%
0.02%
Unknown
0.01%
0.01%
0.02%
0%
0%
0.01%
0%

Region × gender estimate

Estimated joint distribution from marginals × spend share.

femalemaleunknown
Ahmadi
0.05%
0.02%
0.02%
Capital
0.05%
0.02%
0.03%
Farwaniya
0.05%
0.02%
0.02%
Hawalli
0.05%
0.03%
0.03%
Jahra
0.05%
0.02%
0.03%
Mubarak Al-Kabeer
0.06%
0.03%
0.04%
Unknown
0.04%
0.01%
0.01%