Audience map
Where Zain Kuwait's reach + spend lands across Kuwait.
Kuwait by governorate
7 regions ·Intensity
67,613307,778
| region | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| Ahmadi | KWD 285.778 | 307,778 | 400 | 0.03% | KWD 0.714 |
| Hawalli | KWD 205.748 | 231,170 | 695 | 0.07% | KWD 0.296 |
| Farwaniya | KWD 202.633 | 220,600 | 330 | 0.03% | KWD 0.614 |
| Capital | KWD 137.040 | 174,413 | 426 | 0.07% | KWD 0.322 |
| Jahra | KWD 68.212 | 87,210 | 107 | 0.03% | KWD 0.637 |
| Mubarak Al-Kabeer | KWD 55.056 | 67,613 | 257 | 0.11% | KWD 0.214 |
| Unknown | KWD 0.200 | 589 | 0 | 0% | — |
Age band
| age | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| 25-34 | KWD 521.991 | 357,530 | 1,241 | 0.05% | KWD 0.421 |
| 35-44 | KWD 250.837 | 196,829 | 828 | 0.07% | KWD 0.303 |
| 18-24 | KWD 88.966 | 126,361 | 56 | 0.01% | KWD 1.589 |
| 45-54 | KWD 69.249 | 72,283 | 73 | 0.02% | KWD 0.949 |
| 55-64 | KWD 16.418 | 24,089 | 12 | 0.01% | KWD 1.368 |
| 65+ | KWD 7.182 | 10,142 | 5 | 0.01% | KWD 1.436 |
| Unknown | KWD 0.025 | 86 | 0 | 0% | — |
Gender
| gender | Spend | Reach | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| male | KWD 732.068 | 597,490 | 725 | 0.02% | KWD 1.010 |
| female | KWD 220.812 | 194,071 | 1,488 | 0.18% | KWD 0.148 |
| unknown | KWD 1.788 | 1,985 | 2 | 0.02% | KWD 0.894 |
Region × age estimate
Estimated joint distribution from marginals × spend share.
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Unknown | |
|---|---|---|---|---|---|---|---|
| Ahmadi | 30,390 | 178,305 | 85,683 | 23,655 | 5,608 | 2,453 | 8 |
| Capital | 14,573 | 85,503 | 41,088 | 11,343 | 2,689 | 1,176 | 4 |
| Farwaniya | 21,548 | 126,429 | 60,754 | 16,772 | 3,977 | 1,739 | 6 |
| Hawalli | 21,879 | 128,372 | 61,688 | 17,030 | 4,038 | 1,766 | 6 |
| Jahra | 7,254 | 42,559 | 20,451 | 5,646 | 1,339 | 586 | 2 |
| Mubarak Al-Kabeer | 5,855 | 34,351 | 16,507 | 4,557 | 1,080 | 473 | 2 |
| Unknown | 21 | 125 | 60 | 17 | 4 | 2 | 0 |
Region × gender estimate
Estimated joint distribution from marginals × spend share.
| female | male | unknown | |
|---|---|---|---|
| Ahmadi | 75,427 | 250,065 | 611 |
| Capital | 36,170 | 119,914 | 293 |
| Farwaniya | 53,482 | 177,310 | 433 |
| Hawalli | 54,304 | 180,036 | 440 |
| Jahra | 18,003 | 59,688 | 146 |
| Mubarak Al-Kabeer | 14,531 | 48,176 | 118 |
| Unknown | 53 | 175 | 0 |